If you have not heard about Twitter you probably live in a very, very, remote part of the world.  Even then, chances are you have heard about it.

Rather than give a tutorial on Twitter, go to http://www.twitter.com/ for more information.  In a nut shell Twitter is a micro-blogging service.  All communication is limited to 140 characters.  Not 140 words - 140 CHARACTERS.  Let's think about this for a second.  The founders of this service have basically invented an entire new way TO COMMUNICATE.  And it all started with a simple question - what are you doing?

This blog is not about Twitter.  It is about re-thinking everything you are doing, smashing conventional wisdom, and turning things upside down and inside out.   Twitter has practical applications.  Twitter has been on the cover of Time magazine.  Twitter is worth millions and millions of dollars.  Most of all, Twitter is SIMPLE and EASY.

The Innovation Company's approach http://www.innovationiseasy.com  to innovation is similar.  Innovation is EASY.  Unfortunately, we have yet to be on the cover of Time magazine, and no, we are not worth millions and millions of dollars. 

Think easy.  Think simple.  Share ideas - just keep them to 140 characters or less!

 

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